8 Tips for Naming a Small Business

Small Business

The introduction of a brand new company into the market is an extremely significant thing. You’ve got an excellent idea in your head however, you need to find the right name.

Do not put any additional stress on yourself however, what you name your business to use will be a major factor in the growth of your business. It must therefore attract and entice new customers and be easy for customers to recall.

In the majority of cases, it’s much simpler to do than said. So, you’ll have be thinking long and long about the name you want for the name of your business.

There are plenty of people who have been through your situation and have some valuable suggestions to offer. By listening to their suggestions, you will help you come the perfect name that is the perfect fit for your business.

Tell a Story

Everyone enjoys a good story and the right brand name that tells stories will help you establish an emotional connection with your clients, according to Maria Shriver, co-founder and MOSH’s CEO. MOSH.

“And a story-driven name infers more than what your business does — it also implies the essence of your brand to create a powerful association with your products,” she explained. “While it’s not always easy to give a sense of story in one or two words, Nike, Warby Parker, Amazon and Apple rely on storybook names and metaphors to imply comparisons between their offering and well-known characters, places and concepts.”

She explained that this is powerful because the names of stores invoke familiar feelings which create strong brand memories that people can identify with.

Don’t Pigeonhole Yourself

You’re only just beginning and it’s likely that your business will offer limited services or products However, this doesn’t mean that you require the most specific name be able to match.

“Give yourself space to evolve as you learn more about what you’ll offer long term, who your customer is and how you could expand in the future,” said Kelly Mosser, a small business coach and consultant who is based on the streets of New York City. “For example, naming your business Cassie’s Candles doesn’t provide room to seamlessly expand your product offering down the road, if you decide to branch out into other adjacent products.”

Consider Your Desired Tone and Energy

When you are thinking of names for your business, Mosser said to think about the tone and the energy you would like it to convey. Make sure that your choice is true to the same.

“For example, if you’re a fun clothing brand that caters to Gen Z, avoid names that are too serious or professional in nature,” she explained. “Name your business with your ideal customer in mind.” This is crucial since if your brand’s name does not appeal to your intended audience, they may not give your company the chance it deserves.

Don’t Be Vague

It can be fun and interesting however, not when it comes to naming an organization. Mosser declared that this is not a good decision because it can lead to confusion among consumers.

“It should be clear from the name of your business the kind of product or service you provide, without having to say much more,” she added.

The last thing you’d like to happen is for your ideal clientele to think that you don’t offer the items and services they require due to the fact that your name doesn’t convey what you provide.

Incorporate Your Name

If you run an enterprise that is based on services, Mosser advised incorporating your company’s name into your business’s name.

“This makes for seamless searching online and helps establish you as the face of your brand,” Mosser stated. “It also humanizes your business.”

It’s been a long process to create something that you believe in This is an easy way to let your customers know that you’re committed to your business. It’s also easy for customers to keep in mind — especially family members, friends, family and soon-to-be repeat customers, paving the way for a lot of referrals.

Don’t Make It a Tribute to Someone Else

In the sense of theory, naming your company in honor of the person who inspired you create it’s a good idea. It’s not, however, Mosser said it doesn’t do well in actual practice.

“A lot of folks like to pay tribute to a family member or mentor by naming their business after them, but in my experience this only creates confusion in communication and branding,” she added.

There are many other ways to honour the special person in your life. For instance, you can designate a service or product in honor of them or even include their favorite color in your logo.

Get Creative

A successful brand name for your business is one that’s commonly available in the local market.

“Being unique and being strategic will help avoid legal issues, increase SEO and allow business owners to build their brand with confidence,” said Ana Juneja, a trademark attorney with Ana Law(r) located in Chicago.

It’s possible to play around with the process of naming your brand, so it fits your business.

“Legally and financially speaking, arbitrary and fanciful names are the strongest brand name,” she added. “Descriptive names are still brandable, but generic names are not.”

Don’t Commit Trademark Infringement

The choice of a brand name that is already being used is a bad idea for businesses and could result in serious legal issues.

“Small businesses should above all else choose a name that does not infringe on anyone else’s trademark rights, since that is illegal,” Juneja stated. “Brand names that are registered as a trademark can be found on the United States Patent and Trademark Office — USPTO — database.”

She suggested that checking to make sure that no one else has trademarks on the desired brand name could assist you in avoiding the possibility cost of hundreds of thousands in trademark litigation as well as intellectual property lawsuits. the possibility of rebranding.

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