Web Series

Web Series vs Television Soaps: Impact of OTT Platforms

Web Series vs Television Soaps: Impact of OTT Platforms

OTT platforms like Netflix, Prime Video, and Disney+ have changed the way people think about TV series. The year 2021 saw a global OTT penetration of 40.9% approximately and surveys suggest that by 2026 the market will increase to 49.9%. OTTs have allowed us to watch it on any device. You can watch an episode on your phone, tablet, laptop or Android TV, making it more accessible. The huge popularity of OTT platforms has forced television producers to create crossovers and collaborate with the OTT platforms. Now, what has fuelled the sudden change in viewership? In this comprehensive blog, we…
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