Due to the availability and accessibility of affordable internet services, we are now interdependent on this service. This advent and boom of the internet have changed the traditional definitions of marketplaces. It’s now all online! To keep up with the upcoming changes in the marketing dynamics, the markets should emphasize website building accordingly and aptly to take advantage of the game changers’ moves. There’s cut-throat competition in the market. That’s why it’s important to engage the users most to increase the virtual footfall on the website to acquire potential consumers. It is where an aggregator comes into the big picture.
What is an aggregator tool?
‘Aggregate’ literally means to collect or gather. It is what an aggregator tool’s mechanism is. To make your website more visually appealing, one of the most important steps is to embed social feeds from various social media platforms, such as Instagram, Twitter, TikTok and LinkedIn etc., on your webpage to drive more traffic. It is now made easy with the coming of social media aggregator tool. One of the most interesting aspects of a social media is the feature to embed widgets from various platforms, automatically drawing the audiences’ attention and attracting updates and trends from different feeds.
A social media aggregator allows users to collect, curate, and embed data or content from various social media platforms and publish it on their respective websites. Discussed below are some useful insights into the media aggregator tools.
Some useful insights into social media aggregator tools
#1 Outsource the work of marketers
According to a survey by eMARKETER, about 42-45% of marketers admit that they don’t have time to hunt down content. Thus, tools come into the picture, which helps the user to collect, curate, and embed content from various social networks.
#2 Allows analysis and moderation
The tool helps to analyze the brand’s performance based on the previously posted content on the brand’s website. Also provides insight and various new templates and themes to moderate the content. The tool also comes with a profanity filter, so the eligible and the most refined material goes up on the webpage.
#3 Maximize the reach
The ultimate goal of enhancing the browsing experience of the users is to maximize the reach of the webpage. Also, to acquire new consumers and garner more and more traffic on their website. As more traffic increases, the probability of more potential consumers will be in flux.
#4 Brand recognition
A social media widget tool is vital as it makes garnering user-generated content easy. User-generated content is valuable feedback or reviews in the form of posts, pictures, videos and comments to give a more detailed first-hand and personal touch to the brand’s marketing campaigns. It is indeed important to trigger a brand’s presence online.
It is widely accepted that the new social media marketing strategy is to embed social media feeds widgets from different platforms, making them accessible and convenient with aggregator tools. Just a few easy induction steps and no technical expertise are required to make an engaging website. Thus in the coming financial year, it will be one of the most fruitful marketing strategies.