What is hybrid event marketing and how to go about it?

event marketing

In-person event planning is a quick, meticulous, and risky process. However, because events are so significant, businesses spend a lot of money hosting them. The Covid-19 outbreak last year put an end to things. The events business, like most other industries, was compelled to either adapt or close its doors as it became clear that the pandemic would not be going away very soon.

The events sector needed to utilize technology in order to successfully change and preserve company continuity. For audiences who like the live event experience as well as others who would prefer an online experience due to time limits, distance, or safety considerations, many event marketers today use hybrid events.

Are you looking for the best hybrid event marketing strategies? If your answer is yes, you are in the right place. In this session, you will find the best tips that can help you to promote your hybrid event and achieve your goals.

What is a hybrid event?

A hybrid event is a mixture of an online event and a physical event. An exhibition, meeting, product launch, workshop, seminar, conference, or tradeshow can be part of a hybrid event. It is held at a physical location and is open to both in-person guests and online virtual attendees. However, it combines your live audience with your online audience in a single frame. By bridging the gap between virtual and real events, hybrid events assist in providing guests with an online immersive experience. Over the past few years, these gatherings have become more and more popular. For high-quality events, many companies are using hybrid event platforms and hybrid event live streaming services.

Promoting your upcoming hybrid event is also essential in order to spread awareness of your event and reach the target audience. To achieve this you need to consider different hybrid event marketing strategies. For instance, you can post about your hybrid event on your social media accounts such as Facebook, Instagram, LinkedIn, etc.

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Benefits of a hybrid event

There are different benefits of conducting a hybrid event. And some of them are given below:

  • Increase reach and participation
  • Increase audience engagement
  • Improve return of investment
  • Offer better sponsorship opportunity
  • Access to data and insights
  • Decrease your environmental impact
  • Improve event flexibility
  • Offer safety
  • Reduce environmental cost
  • Develop stronger attendee communities
  • Identify the changing needs of your audience
  • Reduce travel costs

What is hybrid event marketing?

Hybrid event marketing is a strategy that helps to promote your hybrid event on different channels and attract your target audience. A Series of coordinated campaigns and multi-channel activities are effective ways to promote both online and offline events. These can range from social content to email marketing, digital marketing, newsletters, PR, etc. You may adjust accordingly by understanding which channels will increase the attention and which channels will increase attendees. Here are a few hybrid event marketing strategies that you can consider to reach and attract more attendees.

Best marketing tips for a hybrid event

Email campaign

If you are looking for a productive and cost-effective way to promote your event and engage your audience, email marketing can be a one-stop solution for you. This marketing strategy can help you to promote your event a few months beforehand. In the letter, you can mention the details about what session you will offer to both offline and online audiences, when your event is, and how to register for your upcoming event. You can use catchy email subjects live in order to grab the attention of the recipients.

Post on social media

Social media platforms such as Facebook, LinkedIn, etc can be an ideal place for you if you want to inform your audience about your upcoming hybrid event. Social media providers two-way communication with your audience. B2C audiences are mostly found on Facebook and Instagram. You can use LinkedIn to target B2B audiences.

You can consider these platforms to reveal more details about your event. In order to attract more users, you can share speakers’ details, the agenda, testimonials from past attendees, and the benefits of joining your hybrid event.

Introduce your event speakers

If you want to increase your event’s pull, promoting your speakers on your event page can be an ideal option for you. Influential speakers lineup can help you to pull your audience to events. You can add speakers’ photos with details on your event page. It can also help you to increase brand value and trust.

Develop an attractive and user-friendly landing page

A landing page plays an essential role because it offers a registration form for users to sign up for the hybrid event. Your landing page should be eye-catchy and make your users hit the register button instantly. In order to make your landing page more attractive and useful, you can consider the following:

  • Use event pictures and captivating visuals on your landing page
  • Include the details of your event including who is it for, when the event is, what will it include, etc.
  • Utilize a call to action
  • Use keywords
  • Include easy to use and short registration form

Create teaser videos

In order to increase engagement and develop excitement, you can use video content. Many professional marketers utilize teaser videos in order to create a sense of anticipation. Teaser videos can be brief videos that tease a major revelation at the very start of your marketing campaign. Then, progressively release more information, make your event known, and keep the suspense alive.

If you want to extend your reach across two types of attendees (In-person events and online), hosting a hybrid event can be an ideal solution for you. With these hybrid event marketing strategies, you will have an opportunity of reaching your target audience and attract potential attendees. A well-planned marketing strategy can help your business or brand stay engaged with the attendees before, during, and after your hybrid event.

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